Rachel Reidy

Senior Copywriter + Content Strategist with a focus on brand voice, messaging, and strategic storytelling. 

I’ve been writing for global brands for 20+ years. I'll help you convey what's important in a way that sounds human and actually matters to the person reading it.

I had the privilege of working with Rachel for two years at Microsoft, reviewing dozens of her writing assignments along the way. From the very start, I noticed how quickly she picks up on things. Whether it was learning the Microsoft brand voice, our team’s processes, or our best practices for writing B2B emails, Rachel showed a remarkable aptitude for assimilating new information and putting it into practice. In addition to being a fast learner, Rachel is a gifted writer with a penchant for turning strategy into compelling customer-facing copy. She has such a deep grasp of content strategy—and such strong marketing acumen—that her words consistently resonate with truth and clarity, perfectly calibrated for their intended audience. What’s more, Rachel is reliable, conscientious, and easy to work with. Any team would be lucky to have her.

- Lance Henie, Senior Copywriter & Copy Manager, Microsoft

There’s usually a sizable gap between someone joining a team and meaningfully contributing. When Rachel joined the Microsoft Copy Studio team I led, she immediately erased that gap. She learned team processes, new deliverables, brand voice, and how to manage stakeholder feedback faster than anyone I’ve worked with. Within a month, Rachel was contributing like someone who’d been on the team for years. After a year, she was raising the bar for all of us. Any team looking for a standout writer who’ll do amazing work right out of the gate has found it in Rachel.

- Garth Paulson, Lead Writer, Microsoft Copy Studio

Rachel is an incredibly insightful writer and editor. Her support and expertise are unmatched, as she helped me craft a complex piece that required us to pull from personal experience, qualitative and quantitative research, and experts throughout the company. Not only is she extremely knowledgeable – she’s an absolute joy to work with. Writing is usually a somewhat painful experience for me, but Rachel was patient, understanding, and an excellent coach that put in multiple hours each week to help me successfully build this piece. She encouraged me to find my own, authentic voice in my writing and take ownership of my work. In the end, I was incredibly proud of the work we produced, and I know that it couldn’t have been done without her! I’d recommend her to anyone in need of a talented and thoughtful writer and editor.

- Chelsea Sparrow, Cultural Strategy and Moments Lead, Microsoft

Rachel is an amazing copyeditor! Her feedback and guidance has been invaluable. Her suggestions are crisp, clear, and totally on point. I highly recommend her services!

- Darcy Ottey, Co-Director, Youth Passageways

I had the good fortune of collaborating with Rachel on communications for AOL's B2B Client Engagement team. Rachel is a true professional, an innovative thinker, and a real pleasure to work with. Her work has been consistently spot-on, and her creativity has made her an absolutely invaluable partner. Not only has she exceeded expectations at every stage of the game, but she's down to earth, positive, and fun to work with. I'd jump at the chance to work with her again!

- Laura Fox, Communications Strategist, Craft Impact

Rachel was able to take complex topics and communicate via her writing, in a manner that others could understand. Rachel not only wrote content for the web, she wrote blogs, managed a video project, and produced our monthly newsletters. I relied on her completely to gather the articles, compile, prioritize, write and publish the newsletters on time, without fail. I was impressed with one project where Rachel took disparate stories communicated by the field teams, and wrote a blog that's very enjoyable to read. The blog also relayed the ExtraHop tone and voice. She was open to receiving feedback and was also proactive in giving feedback that would improve processes and outcomes. I enjoyed working with Rachel.

- Marguerite Yeo, Chief Marketing Officer (Retired), yorCEO

I had the pleasure of working with Rachel at ExtraHop. She is a strong communicator, she gets the job done, and has an extraordinary talent for writing. The thing I appreciated about Rachel the most was her ability to communicate complex and very technical concepts in simple straight forward terms. She was a great asset while at ExtraHop.

- Isaac Roybal, CMO, Seclore (formerly at ExtraHop)

Rachel is an experienced creative, and it shows in everything she does. Crazy, quick turn project? She knows exactly what details to sweat and what ones to pass over. Big storytelling with a far off deadline? Rachel can brainstorm, ideate and help the project meet all its milestones. Plus she's a funny, smart person who is great to have on the team, great to work with.

- Larry Brady, Design Manager, Amazon

Rachel was a great team mate at Pop – talented, thoughtful, caring and not afraid of hard work. She cares immensely about her craft and meeting the clients needs. At the same time, she has a good sense of humor and doesn't take herself too seriously. Rachel is a great creative partner and I hope I get the opportunity to work with her again someday.

- Harmony Hasbrook, Creative Event Operations

The thing I appreciated most about working with Rachel was her ability to write "in voice" -- she did a great job of reflecting the qualities of the brand she was working on at the time with well-chosen words. She also demonstrated a real knack for untangling cluster-eff projects and bringing a sense of calm to our barely organized chaos. A trooper, this one.

- Thomas Prowell, Creative Director (formerly at Starbucks)

Rachel worked on the MSN women's site with me (back when what is now the Lifestyle/Living section was called WomenCentral and included original magazine content from the site UnderWire). I was impressed with how quickly she caught on to new projects--it was a fast-paced environment that demanded an overall high level of critical thinking in addition to specific editorial/technical knowledge--as well as how careful and detail-oriented her work remained while adapting to ever-shifting goals. She was the kind of producer/editor who was able to "get" things without a lot of hand-holding needed while also getting things done--a valuable quality in a team member when working on projects that're always on the move. On top of that, she was fun to work with--instead of unrealistic, cloying cheerfulness or doomsday, Eeyore-esque gloom, she brought a grounded positivity to the team that helped everyone get through those tough days.

- Arlene Kim, Writer, Teacher, Editor (formerly at Microsoft)

Rachel is a pleasure to work with - whether she's handling the content strategy or writing the copy, she brings quick wit, sharp insights, and a real focus on understanding the objectives are and delivering a smart solution. Bonus points for her great personality; she's easy-going, positive, and I would work with her again without a second thought.

- Matt Kracht, Bestselling Author & Artist (formerly at Starbucks)

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